It has been announced that Vizrt and NewTek will be working together under one company name; Vizrt.
Customer service, support, universities, research and development, and product teams will all expand and consolidate under the new Vizrt brand.
In 2019, Vizrt bought NewTek, with both firms concentrating on the broadcast and professional AV industries.
“From transitioning to IP-based infrastructure, monetisation, capturing audience attention, remotely producing content, driving remote collaboration, moving to the cloud, focusing on sustainability, security, and the skill gap – we found our customers across both sides of the portfolio are evolving and often need to do more, with less. Now, Vizrt is a one-stop shop to support it all,” said Michael Hallén, CEO of Vizrt.
Vizrt said that all partners might benefit from supplying new solutions and expanding their operations thanks to the unified ecosystem of products.
The business has announced plans to diversify its offerings with the introduction of a new cloud-based live production system and a low-end video production system aimed at online content makers and broadcasters.
Vizrt's goal is to provide the best storytelling solutions and a scalable portfolio of products to anyone who is creating content, be it an individual, an educational institution, a corporate company, a world-class broadcaster, or anyone else.
What are the goals of merging the Vizrt Group, NewTek, and Flowics under the Vizrt brand?
By merging the Vizrt Group, NewTek, and Flowics brands under the umbrella of Vizrt, the company will have a more powerful and united position in the industry. Our goal is to be able to offer our business partners, clients, and end users, from the individual to the largest global organizations, access to and support for a wide range of cutting-edge goods.
The TriCaster name will be repositioned as a Vizrt product line, with a new logo designed to harmonize with the company's other brands. We will keep pouring resources into this category of goods.
